Here’s a cute little promotional video from Smart to illustrate their idea of “The Magical Classroom”. You can read more about the idea behind the video here.
Check out www.SMARTloveoflearning.com to learn more about Smart’s Love of Learning campaign.
Update – UK version of the website now launched : http://uk.smartloveoflearning.com/
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About Me
Danny Nicholson : Educator, Science teacher, ICT Consultant, PGCE lecturer, Author and Web2.0 / SMART Masters/ Interactive Whiteboard Trainer. Contact me for any training requests. 
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This is an amazing video, but I can’t help but wonder after reading about how it was created how much it cost to make. Ultimately every company cost is passed along to the consumers.–I guess it is that way with any large company….
Couldn’t they have taken that funding and created some additional content tools for teachers?